Effective Date: [12.7.2023]
Last Updated: November 13, 2023

Edmonds Outdoors, LLC (“we,” “us,” or “our”) oversees this website, www.gunner.com (the “Site”) and related services (collectively, our “Services”). We have developed this Privacy Policy to inform all users (“user(s),” “you,” or “your”) about how we collect information in the course of providing our Services and conducting our business, how we use the collected information, and your rights with respect to the collected information.

Please read this Privacy Policy carefully.  If you do not agree to be bound by this Privacy Policy, then do not access or use the Services.  By accessing and/or using the Services, you accept and agree to be bound by this Privacy Policy. This Privacy Policy is incorporated into our Terms of Use. Your use of our Services and any Personal Information (as hereafter defined) you provide through the Services are subject to this Privacy Policy at all times.

YOU MUST BE AT LEAST EIGHTEEN (18) YEARS OLD TO ACCESS AND USE OUR SERVICES. If you are under eighteen (18) years old, you are not permitted to use any part of the Services for any reason. 

If you have any questions about this Privacy Policy, please contact us at info@gunner.com or at the contact information below.

1. Information We Collect 

When you use the Services, we process certain types of Information, as described below.

a. Personal Information

“Personal Information” means any information that identifies, relates to, describes, or is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.  

Personal Information that we collect on the Services includes, but is not limited to, first and last names, phone number, residential address, and email address.

When you access or use the Services, you may provide Personal Information to us, such as when you request to receive information or support; complete online forms and surveys; or otherwise communicate with us or our representatives, whether through standard mail, email, or telephone; request coupons or samples. 

b. Non-Personal Information

“Non-Personal Information” means information that does not identify you, but provides insights regarding your use of the Services. For example, we may collect information about your use of the Services, including but not limited to Internet connections, computer equipment, browser information, websites visited before entering and after leaving the Site, IP addresses, and other information about your use of the Services that does not identify you as a user.

You may be given the option to receive push notifications while using our Services. In order to serve push notifications, we may need to collect your IP address and a persistent identifier from your device. You can turn off push notifications in your device settings.

Personal Information and Non-Personal Information are collectively referenced as “Information.” Information we collect about you may be aggregated with other users’ Information. It may also be combined with associated Personal Information that you provide to us or that we receive from third parties. If we combine or associate information from other sources with Personal Information that we collect through the Services, we will treat the combined Information as Personal Information in accordance with this Policy.

c. Third-Party Social Networking Service(s)

If you choose to access, visit, and/or use any third-party social networking service(s) that may be integrated with our Services, we may receive your Personal Information and other information about you and your computer, mobile, or other device that you have made available to those social networking services, including information about your contacts through those services.  Your decision to use a social networking service in connection with our Services is voluntary.  However, you should make sure you are comfortable with the information your third-party social networking services may make available by reviewing privacy policies of those providers and/or modifying your privacy settings directly with those networking sites/services.

d. User Communications

The Services may include features or functionality that allow you to communicate with other users, including through public review features. We are not responsible for any Information, including Personal Information, that you choose to share with other users, or for how those users may collect or use that Information. By sharing Information through these features, you expressly acknowledge and agree that we have no control over, or liability or responsibility for, other users’ collection or use of such Information.

2. Use of Information

We may use Non-Personal Information collected by cookies, web beacons, and other Internet tracking technology, if any are active on the Site, to store your preferences, improve website navigation, make personalized features and other services available to you, to generate statistical information, monitor and analyze user traffic and usage patterns, monitor and prevent fraud, investigate complaints and potential violations of our policies, to improve the products, services, materials, and other content that we describe or make available through the Services, and otherwise help administer and improve the Services. 

We may identify you from your Personal Information and merge or co-mingle Personal Information and Non-Personal Information.  Except as otherwise stated, we may use Information we collect from you for the legitimate business purpose of providing our Services to you, including, but not limited to: 

• To fulfill or meet the reason you provided the Personal Information.  For example, if you share your name and contact information to ask a question about our Services, we will use that Personal Information to respond to your inquiry.  
• To establish and secure accounts to use the Services, check on your account status, and to validate your username, e-mail, password, and/or other login credentials.
• To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
• To provide, support, personalize, and develop our Services, including without limitation, to conduct aggregate or research analysis and develop business intelligence that helps us to enhance, improve, evaluate, operate, protect, make informed decisions about, and report on the performance of our Services.
• To communicate information and promotional materials to you, where you have not expressed a preference otherwise, and to send you information and updates about the Services.
• To notify you of any changes to relevant agreements, policies, or other terms, and to enforce such terms.
• To work with our service providers, who perform certain business functions or services on our behalf.
• To prevent or investigate fraud, or for risk management purposes, and to help maintain the safety, security, and integrity of our Services, databases and other technology assets, and business.
• To comply with legal obligations, court orders, or in order to exercise any legal claim or to defend against any legal claim.

• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our consumers is among the assets transferred.
• As otherwise described to you when collecting your Personal Information.

In addition, we may use third‐party e‐mail providers to deliver communications to you.  This is an opt-in e-mail program.  If you no longer want to receive these e-mail communications, you may opt-out of receiving e-mail communications through the “unsubscribe” link or by contacting us at the following email address: info@gunner.com.

We may, from time to time, invite you to participate in online surveys. The information requested in these surveys may include, but is not limited to, your opinions, beliefs, insights, ideas, activities, experience, purchase history, and purchase intent regarding products, events, and Services.  The information collected by these surveys is used to research market trends, company growth, community needs, etc.  Your input will help us to improve customer experience and shape development of our products and Services.

3. How We Share Information

We may share Personal Information with the following parties:

• Corporate affiliates, including corporate parents, subsidiaries, other affiliated entities, and associated entities for the purposes described in this Policy which are required to treat the information in accordance with this Privacy Policy; 
• Service providers that help us administer and provide the Services (for example, a web hosting company whose services we use to host our platform).  These third-party services providers have access to your Personal Information only for the purpose of performing services on our behalf. While we may seek to require such third parties to follow appropriate privacy policies, you agree that we do not bear any responsibility for the actions or policies of third parties.

• Authorized third parties, who are parties directly authorized by you to receive the applicable Information, such as when you authorize a third-party application provider to access your account.  The use of your Information by an authorized third party is subject to the third party’s privacy policy;
• Other users if and to the extent you have enabled those features or functionalities on the Services or otherwise authorized or requested for us to do so.
• Third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), in which case we will require the recipient to use such information in accordance with this Privacy Policy; 
• As we believe necessary: (i) under applicable law; (ii) to enforce applicable terms and conditions; (iii) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; (iv) to detect, prevent, or otherwise address fraud, security or technical issues; (v) to respond to claims that contact information (e.g. name, e-mail address, etc.) of a third-party has been posted or transmitted without their consent or as a form of harassment and (vi) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include authorities outside your country of residence; and
• Pursuant to your express consent.

4. Information Security

We take reasonable steps online and offline to safeguard the Personal Information that you provide to us.

It is common knowledge that transmission of information via the Internet is not wholly secure, and we cannot guarantee or warrant the security of your Personal Information, or any other information, transmitted to or through our Services or otherwise provided to us.  We are not responsible for the theft, destruction, or inadvertent disclosure of such information.  It is your responsibility to safeguard any passwords, ID numbers, or other special access features associated with your use of the Service(s).  Any transmission of information is at your own risk.

If you have any questions about security on our Services, or if you become aware of any unauthorized use of an account, loss of your account credentials, or suspect a security breach, notify us immediately via email at info@gunner.com  If our security system is breached, we will notify you of the breach to the extent required under applicable law.

5. Information Retention

We retain the Personal Information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our products and services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

6. Links to Third Party Sites

The Services may contain links to other sites that are not operated by us.  If you click on a link to another site, you will be directed to that third party’s site.  Such links do not constitute an endorsement by us of those other websites, their content or services, or the persons or entities associated with those websites.  This Privacy Policy does not apply to third-party websites.  We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.  We encourage you to review the privacy policies and terms of all third-party websites or services that you may visit.

7. Children’s Privacy

We do not sell products or services for purchase by anyone under the age of thirteen (13).  In accordance with the Children’s Online Privacy Protection Act (“COPPA”), we will never knowingly request or solicit Personal Information from anyone under the age of thirteen (13) without verifiable parental consent.  In the event that we receive actual knowledge that we have collected such Personal Information without the requisite and verifiable parental consent, we will delete that information from our database as quickly as is practical.  We reserve the right to request proof of age at any stage so that we can verify that minors are not using the Service(s).

8. Additional Information for EEA Residents

EEA residents whose Personal Information we have collected (“Data Subjects”), if any at all, may have additional rights respecting their Personal Information, including rights to specific disclosures and rights to control their Personal Information.  Please see below for more information.

a. Legal Bases for Processing Your Information

• We may process your Personal Information for the bases further described below. For Legitimate Interests.  We may use your Personal Information for the legitimate business purpose of providing our Services to you.  For example, we use your Personal Information to administer the Services, help diagnose problems with our Services and provide support, to communicate information to you, to improve our Services and customize our Services to your preferences, to work with our service providers, to show you content and sponsored messaging, to prevent or investigate fraud or to comply with legal obligations, and for other purposes identified to you and as requested by you.
• Performance of a Contract.  If you have agreed to our terms of use, or other terms of service, and you have created an account, purchased merchandise, signed up for a subscription, or entered into a contest or sweepstakes, we may also use your information to establish your account to use the Services, validate your account credentials, respond to your requests, provide you with merchandise or services you have requested, notify you of contest or sweepstakes results, and to notify you of any changes to relevant agreements or policies.
• Consent.  If you are a user accessing the Services from within the EEA and we have collected your Personal Information (such user herein referred to as a “Data Subject”), and we have obtained your consent, we may also share your information with our corporate parents, subsidiaries, other affiliated entities, and associated entities for the purposes described in this Privacy Policy or use and use your Personal Information to process any request or transaction you make, send email and postal mail to provide you with updates and news, and to otherwise process your Personal Information and Non-Personal Information as described throughout this Privacy Policy and as consented to by you. 

 

b. Your Choices, Access, and Rights to Your Personal Information

Data Subjects may have the following rights and options with regard to accessing, reviewing, correcting, and updating their Personal Information: 

• Right to Access. We respect your right to access and control your information, and we will respond to requests for information and, where applicable, will correct, amend, or delete your Personal Information. 
• How to Access Your Personally Identifiable Information.  You may choose to access or update Personal Information, by logging into the account you have created with our Service(s), if applicable.
• Access to Personal Information.  You may choose to access your Personal Information by contacting us and requesting access, a process which shall include our identity verification procedures.  Before providing data to you, we will ask for proof of identity and sufficient information about your interaction with us so that we can locate any relevant data. We may also charge you a fee for providing you with a copy of your data (except where this is not permissible under local law).
• Updating Communications Preferences (Opt-Out) and Unsubscribing.  You may choose to receive promotional offers, newsletters, and similar communications from us regarding our products and services and the products and services of our affiliated organizations.  You may opt out of receiving such communications from us by communicating your preferences to us at info@gunner.com, or in the case of e-mails, by following the unsubscribe instructions contained in the applicable e-mail. 
• Right to Rectify — Correction and Deletion.  Citizens of some jurisdictions, including the EEA, have the right to correct or amend their Personal Information if it is inaccurate or requires updating. You may also have the right to request deletion of your Personal Information; however, this is not always possible due to legal requirements and other obligations and factors. Remember that you can update your account information by contacting us at info@gunner.com.
• Right to Erasure / Be Forgotten.  Data Subjects may have the right to request that we delete your Personal Information in certain circumstances, such as if holding the Personal Information is no longer necessary or if part of your Right to Object (below).  Please note that if you request erasure of your account, we, in complying with your request, shall also delete any and all research data that has been submitted to us through our Services. It is your responsibility at all times to ensure that you are in compliance with all applicable rules, policies, and regulations at the institutional, administrative, and federal levels regarding retention of research data, including, but not limited to, United States regulations governing retention and disposal of research records.
• Right to Object.  Data Subjects may have the right to object to the use of Personal Information for direct marketing uses, scientific uses, or historical research.  If you do not wish to have your Personal Information shared with third parties, contact our Data Protection Officer as described at the end of this document.  If you do not wish to receive future commercial messages from us, simply follow the unsubscribe instructions contained within the message you receive. (But note that you may continue to receive certain communications from us, such as transactional or relationship messages, and/or messages about your account/profile).
• Right to Restrict Processing.  Citizens of some jurisdictions, including the EEA, have the right to request that we stop processing their Personal Information.
• Right to Data Portability.  A Data Subject has the right to request that we provide your Personal Information for the purpose of sharing it with another service provider (through a secure process).
• Filing a Complaint.  A Data Subject who is not satisfied with how we manage your Personal Information has the right to make a complaint to a data protection regulator. A list of National Data Protection Authorities can be found here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

c. Geographic Information Transfers

If you are located outside of the United States, please be aware that your Information may be transferred to, processed, and stored in the United States, where it will be treated in accordance with this Privacy Policy and applicable privacy laws in the United States and the EU.  These laws may be different from the privacy laws in your country and with regard to which an adequacy decision by the European Commission does not exist. 

However, this does not change our commitments to safeguarding your privacy, and we will comply with all applicable laws relating to cross-border data disclosure of your Personal Information.  Where required, we implement Standard Contractual Clauses with our third parties pursuant to the requirements of the General Data Protection Regulation (EU) 2016/679 (the “GDPR”), and you may request a copy of the Standard Contractual Clauses by emailing us at info@gunner.com. Where we receive requests for information from law enforcement or regulators, we carefully validate these requests before disclosing any Personal Information.

d. Data Protection Officer

Please see below for information regarding our appointed Data Protection Officer.

If you have an inquiry regarding your Personal Information, pursuant to the rights listed in the preceding section (above), please send your message to the following:

Edmonds Outdoors, LLC

Attention:  GUNNER Website Inquiry

E-mail:  info@gunner.com

9. Additional Information for California Residents

Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (the “CCPA”), California residents may have specific rights regarding their Personal Information. These include the rights to: (1) request additional information about our data collection, use, disclosure, and sales practices in connection with your Personal Information; (2) request the specific Personal Information collected about you during the previous 12 months; (3) request the deletion of the Personal Information we have about you; (4) request a restriction on certain processing of Personal Information; and (5) request correction of inaccurate information. You may not be discriminated against for exercising your California privacy rights. However, we are permitted the verify your identity before granting you access to any information. You may exercise your rights, if available, under the CCPA, and if applicable, by:

• Submitting a request via email to info@gunner.com; or
• Calling 1-844-GUNNERK (1-844-486-6375) to submit a request.

In addition, California Civil Code Section 1798.83 permits California residents to request and obtain a list of what Personal Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once a year and are free of charge.  Under Section 1798.83, California residents are entitled to request and obtain such information, by e-mailing a request to info@gunner.com We will respond to your requests under this Section 8 as soon as reasonably practicable and consistent with any applicable laws.

10. Changes in the Privacy Policy

We reserve the right to modify and update this Privacy Policy at any time by posting an amended version of the statement on any of our Services. Please refer to this Privacy Policy regularly.  If at any time we decide to use Personal Information in a manner different from that stated at the time it was collected, we will notify you either via the Services or via e-mail.

11. How to Contact Us

If you have any questions or comments about our Privacy Policy, please contact us at:

By e-mail: info@gunner.com

By telephone: 1-844-GUNNERK (1-844-486-6375)

By regular mail: Edmonds Outdoors, LLC

[5207 Linbar Drive, Suite 704 | Nashville, TN 37211]